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The Acceptance of Self-Service Checkouts in Retail in Germany
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this study is to examine the acceptance of self- service checkouts in Germany and to explore the differences between possible Adopters and Non-Adopters.

Methodology: Possible reasons for adoption or avoidance of self-service checkouts were explored in a focus group interview and compared with previous literature. On this basis hypotheses were developed and tested with a survey with 276 participants. Using independent-samples t-tests the differences betweenpossible Adopters and Non-Adopters were analyzed.

Findings: The study showed that there is a high acceptance of self-service checkouts in Germany. Differences in the perceived attributes of self-service checkouts between the two groups as well as demographic differences in age, gender and income were found. Also the importance of the attribute compatibility is highlighted in context with self-service checkouts.

Conclusion: There is a positive attitude towards and a high intention to use self-service checkouts in Germany if they would be more common. Implications for Managers are given for implementation of the machines.

Place, publisher, year, edition, pages
2014. , 49 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-24451Local ID: FÖ-V14-A1-056OAI: oai:DiVA.org:miun-24451DiVA: diva2:791081
Subject / course
Business Administration FE1
Educational program
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Supervisors
Examiners
Available from: 2015-03-03 Created: 2015-02-26 Last updated: 2015-03-03Bibliographically approved

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  • apa
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