miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Smartphone and M-Commerce: A quantitative research on the customer acceptance of purchasing smartphone apps
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2014 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The present research paper develops and examines an extended TAM explaining the customer acceptance of purchasing smartphone apps. The aim was to find out, which and to which extend factors are effecting the customer acceptance towards the use of purchasing smartphone apps. Additionally the relationship between customer acceptance and actual use was examined. The extended model was empirically tested on base of data collected from aninternational sample of consumers (N=232). Standard multiple regression was performed to examine the effects of the variables. 

Of the factors tested, attitude towards use showed the highest direct positive effect on the customer acceptance of purchasing smartphone apps, followed by perceived compatibility and perceived usefulness. Additionally perceived ease of use is an indirect effector. Effects of the other factors tested, such as perceived security, subjective norms and perceived playfulness were insignificant. While the extended TAM resulted to explain customer acceptance with 47%, a puzzling finding was the low explanatory power of customer acceptance for the actualuse of purchasing smartphone apps, with 11,9% only. The findings provide a foundation for an enhanced theory on m-commerce adoption with a focus on purchasing smartphone apps, as well as for the practical development of those applications.

Place, publisher, year, edition, pages
2014. , 55 p.
Keyword [en]
Technology acceptance model (TAM); m-shopping; behavioural intention to use; attitude to use
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-24448Local ID: FÖ-V14-A1-053OAI: oai:DiVA.org:miun-24448DiVA: diva2:791047
Subject / course
Business Administration FE1
Educational program
Master programme (one year) in Business Administration, Marketing and Management SFMMA 60 higher education credits
Supervisors
Examiners
Available from: 2015-03-03 Created: 2015-02-26 Last updated: 2015-03-03Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Schürmann, Sarah
By organisation
Department of Business, Economics and Law
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 268 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf