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Vem skapar oss? - En kvalitativ studie om män och kvinnor i underklädesreklam
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2014 (Swedish)Student paper other, 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I resultatet framgår det att det finns tydliga ideal för hur man ska se ut och inte se ut men de upplevs verklighetstrogna och fullt uppnåbara om lite tid och energi läggs ner på kroppen. Dessa ideal påverkar dessutom kvinnor mer än vad de påverkar männen. Även idealen på männen ansågs påverka kvinnor mer än männen själva.

Place, publisher, year, edition, pages
2014.
Keyword [sv]
Objektifiering, marknadskommunikation, underklädesreklam, etik, könsideal, påverkan.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-24257OAI: oai:DiVA.org:miun-24257DiVA: diva2:784546
Supervisors
Examiners
Available from: 2015-02-10 Created: 2015-01-29 Last updated: 2015-02-10Bibliographically approved

Open Access in DiVA

Vem skapar oss?(1003 kB)347 downloads
File information
File name FULLTEXT01.pdfFile size 1003 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Department of Media and Communication Science
Media and Communications

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf