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Governance in Multi-Project Networks: Lessons from a Failed Destination Branding Effort
School of Business and IT, University of Borås, Borås, Sweden.
Department of Service Management, Lund University, Campus Helsingborg, Helsingborg, Sweden .
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. (ETOUR)
2014 (English)In: European Planning Studies, ISSN 0965-4313, E-ISSN 1469-5944, Vol. 22, no 8, 1569-1586 p.Article in journal (Refereed) Published
Abstract [en]

This article describes and analyses the process in which the establishment of a Christmas market led to an attempt to establish a regional destination brand named "Delightful Christmas". Our focus is on the network dynamics of the process, in particular its multi-project network characteristics. Empirical findings are based on qualitative data from personal interviews, participant observation and documentation in an action research approach. The process is analysed as a so-called project network (Hellgren & Stjernberg, 1995) involving different actors having different aims in event and destination brand development, thus creating a process with actors of existing, but resource-lacking, dependencies. Despite the disagreements between actors, the common beliefs and hopes for the integrated destination theme remained and innovative work continued for about three years in an environment where conditions were difficult due to insufficient financial resources, project coordination and long-term strategic planning. Conclusions concern the dynamics of a complex multi-project network organization and how its failure can be explained.

Place, publisher, year, edition, pages
2014. Vol. 22, no 8, 1569-1586 p.
National Category
Social Sciences Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-23238DOI: 10.1080/09654313.2013.784588ISI: 000340822400003Scopus ID: 2-s2.0-84906269220Local ID: ETOUROAI: oai:DiVA.org:miun-23238DiVA: diva2:765091
Note

Export Date: 16 October 2014

Available from: 2014-11-21 Created: 2014-10-16 Last updated: 2015-01-21Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
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