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Driving forces which can lead to growth in the experience economy
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. Åbo Akademi.ORCID iD: 0000-0001-5261-8169
2011 (English)Conference paper, Abstract (Refereed)
Abstract [en]

Purpose – The purpose was to investigate which are the key driving factors for growth within theexperience economy.

Methodology/approach – The study was conducted through an electronic questionnaire withmainly open questions that was sent to 270 business people in Sweden and was answered by 136.

Findings – The result shows six key driving forces which can lead to growth in the experienceeconomy.

Research implications – The Service dominate logic has changed the focus from selling productsor services to selling a complete experience. The experience economy is also focusing on theimportance of selling experience.

Place, publisher, year, edition, pages
2011.
Keyword [en]
S-D Logic, Experience Economy, key driving forces
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-23044OAI: oai:DiVA.org:miun-23044DiVA: diva2:748675
Conference
2011 Naples Forum, Capri, Italy, June 14-17, 2011
Available from: 2014-09-21 Created: 2014-09-21 Last updated: 2015-01-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
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