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A value co-creation perspective on Customer-Based Brand Equity Model for Tourism Destinations: A Case from Sweden
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0003-1203-7129
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0003-3964-2716
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography.ORCID iD: 0000-0002-6610-9303
2014 (English)In: Finnish Journal of Tourism Research (Matkailututkimus), ISSN 1796-1300, Vol. 10, no 1, 8-24 p.Article in journal (Refereed) Published
Abstract [en]

This study aims at contributing to the development of the customer-based brand equity (CBBE) concept in a tourism destination setting by taking into account the value-co-creation approach. The components of the proposed model consist of the customers’ evaluation of the destination promise in terms of transforming tangible, intangible and social destination resources into tourists’ value-in-use. Moreover, destination brand awareness affects the evaluation of the destination promise, which, in turn, determines tourists’ behavioural intentions towards the destination. By implementing a web survey and using a linear structural equation modelling approach, the proposed model is empirically validated for the Swedish mountain destination of Åre. Results particularly show the significant contribution of customer benefits and value for money to create destination loyalty. The paper demonstrates that by monitoring unique destination and tourist-specific experience dimensions, destination management can control both the value-in-use for a customer and customer loyalty, thereby upgrade and evaluate its marketing strategy, and, finally, discover promising innovation potentials for highly experiential tourism products.

Place, publisher, year, edition, pages
2014. Vol. 10, no 1, 8-24 p.
Keyword [en]
destination branding, customer-based brand equity, value co-creation, Åre
National Category
Business Administration Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-22932Local ID: ETOUROAI: oai:DiVA.org:miun-22932DiVA: diva2:746075
Available from: 2014-09-11 Created: 2014-09-11 Last updated: 2016-11-23Bibliographically approved

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Chekalina, TatianaFuchs, MatthiasLexhagen, Maria
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf