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Supplement Marketing: What distribution channel is the most suitable for the promotion and sales of nutrition supplements?
Mid Sweden University, Faculty of Human Sciences, Department of Business, Economics and Law.
2014 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This scientific research paper aims to answers the research question: “What is the most suitable distribution channel for the marketing and sales of nutrition supplements to amateur athletes?”Due to a lack of previous investigation on the research field, businesses and scholars seek information to answer the depicted research question. The study investigates product characteristics, amateur athletes and distribution channel attributes in previous literature and own research. Previous studies rather focused on situational and personal channel choice factors whereas this study focusses on channel attributes. A quantitative research approach in form of an online questionnaire was used to gather information. By using ratings as well as correlation and regression analysis to analyze the collected data, concluded results are in one line with previous research. Results reveal that the traditional brick and mortar store is the most suitable distribution channel for the marketing and sales of nutrition supplements.

Place, publisher, year, edition, pages
2014. , 96 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-22459Local ID: FE-V14-G3-009OAI: oai:DiVA.org:miun-22459DiVA: diva2:732928
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Available from: 2014-07-07 Created: 2014-07-07 Last updated: 2014-07-07Bibliographically approved

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