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Hallmark events: Definition, goals and planning process
University of Queensland.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.ORCID iD: 0000-0003-1453-2705
2012 (English)In: International Journal of Event Management Research, ISSN 1838-0681, Vol. 7, no 1/2, 47-67 p.Article in journal (Refereed) Published
Abstract [en]

This paper defines and conceptualizes hallmark events, as there is neither clarity in the literature about what the term means nor the exact roles they should play within a community and tourism context. This generates a model for use by communities and other event-tourism developers. Our model is structured around three main outcome goals (attraction, image and branding, and the community) and three major process goals (sustainability, marketing, and organization and ownership). This paper is the first attempt to define and conceptualize a critical concept in both the event tourism and event management literature.

Place, publisher, year, edition, pages
IJER , 2012. Vol. 7, no 1/2, 47-67 p.
Keyword [en]
hallmark events, ontology, planning process, model
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:miun:diva-21008Local ID: ETOUROAI: oai:DiVA.org:miun-21008DiVA: diva2:686001
Projects
Hallmark Event Innovation
Available from: 2014-01-10 Created: 2014-01-10 Last updated: 2016-11-08Bibliographically approved

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http://www.ijemr.org/docs/Vol7-1/Getzetal.pdf

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Svensson, BoPettersson, RobertGunnervall, Anders
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