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Measuring Customer-Based Brand Equity for Tourism Destinations - Understanding Missing Value Patterns for Tangible Destination Resources
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-1203-7129
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-3964-2716
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0002-6610-9303
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0002-1641-4123
2013 (English)In: / [ed] Altinay, L., Jauhari, V., Vong, F. & Uysal, M, 2013Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2013.
Keywords [en]
destination branding, tourism, methodology
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-20390Local ID: ETOUROAI: oai:DiVA.org:miun-20390DiVA, id: diva2:668657
Conference
The 6th International Conference on Services Management – Managing Services across Continents, 23-25 June, Cyprus
Available from: 2013-12-02 Created: 2013-12-02 Last updated: 2017-06-15Bibliographically approved

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Chekalina, TatianaFuchs, MatthiasLexhagen, MariaMargaryan, Lucine

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