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Why Political Parties Adapt to the Media: Exploring the Fourth Dimension of Mediatization
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science. (Demokratiinstitutet Demicom)ORCID iD: 0000-0001-5964-102X
University of Antwerp, Belgium.
2013 (English)In: International Communication Gazette, ISSN 1748-0485, Vol. 75, no 4, 341-358 p.Article in journal (Refereed) Published
Abstract [en]

One key concept in research on how the media influence political processes is mediatization, which denotes a long-term process through which the media have become increasingly independent from politics and through which political actors and institutions have become increasingly dependent on the media. While it is often claimed that politics has become increasingly mediatized, the process of mediatiza- tion has not yet been properly addressed in the literature. Against this background, and based on the literature on mediatization and strategic party behavior, the pur- pose of this article is to theoretically explore the processes through which political parties become mediatized, and to suggest a model of media adaptation by political parties.

Place, publisher, year, edition, pages
Sage Publications, 2013. Vol. 75, no 4, 341-358 p.
Keyword [en]
media logic, mediatization, news management, political logic, political news journalism, strategic party behavior, political parties, strategic political communication
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-18924DOI: 10.1177/1748048513482266Scopus ID: 2-s2.0-84877334456Local ID: DEMICOMOAI: oai:DiVA.org:miun-18924DiVA: diva2:621147
Available from: 2013-05-13 Created: 2013-05-13 Last updated: 2014-05-30Bibliographically approved

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