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Campaigning Against Europe?: The Role of Euroskeptic Fringe and Mainstream Parties in the 2009 European Parliament Election
University of Bern, Switzerland.
University of Koblenz-Landau, Germany.
University of Amsterdam, Nederländerna.
University of Amsterdam, Nederländerna.
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2013 (English)In: Journal of Political Marketing, ISSN 1537-7857, E-ISSN 1537-7865, Vol. 12, no 1, p. 77-99Article in journal (Refereed) Published
Abstract [en]

In this article, we analyze political parties' campaign communication during the 2009 European Parliamentary election in 11 countries (Austria, Bulgaria, Czech Republic, Germany, Hungary, The Netherlands, Poland, Portugal, Spain, Sweden, and the UK). We study which types of issues Euroskeptic fringe and Euroskeptic mainstream parties put on their campaign agendas and the kind and extent of EU opposition they voice. Further, we seek to understand whether Euroskeptic and non-Euroskeptic parties co-orient themselves toward each other within their national party systems with regard to their campaigns. To understand the role of Euroskeptic parties in the 2009 European Parliamentary elections, we draw on a systematic content analysis of parties' posters and televised campaign spots. Our results show that it is Euroskeptic parties at the edges of the political spectrum who discuss polity questions of EU integration and who most openly criticize the union. Principled opposition against the project of EU integration, however, can only be observed in the UK. Finally, we find indicators for co-orientation effects regarding the tone of EU mobilization: In national political environments where Euroskeptic parties strongly criticize the EU, pro-European parties at the same time publicly advance pro-EU positions.

Place, publisher, year, edition, pages
Routledge, 2013. Vol. 12, no 1, p. 77-99
Keywords [en]
campaign communication; co-orientation of Euroskeptic and pro-European parties; comparative content analysis; European Parliament elections; Euroskeptic parties
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-18545DOI: 10.1080/15377857.2013.752245Scopus ID: 2-s2.0-84874481428Local ID: DEMICOMOAI: oai:DiVA.org:miun-18545DiVA, id: diva2:608695
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VallkampanjerAvailable from: 2013-02-28 Created: 2013-02-28 Last updated: 2017-12-06Bibliographically approved

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Nord, Lars

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf