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Digitalizing Loyalty Cards in Tourism
Business Informatics Group, University of Applied Sciences Ravensburg-Weingarten, Germany.
Business Informatics Group, University of Applied Sciences Ravensburg-Weingarten, Germany.
Business Informatics Group, University of Applied Sciences Ravensburg-Weingarten, Germany.
Business Informatics Group, University of Applied Sciences Ravensburg-Weingarten, Germany.
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2012 (English)In: Information and Communication Technologies in Tourism 2012: Proceedings of the International Conference in Helsingborg, Sweden, January 25–27, 2012 / [ed] Fuchs, M., Ricci, F. & Cantoni, L., Springer, 2012, 272-283 p.Conference paper, Published paper (Refereed)
Abstract [en]

Loyalty cards play an important role in modern customer relationship management, especially in tourism. The most common way to implement loyalty card systems is to use plastic cards, e.g. in form of magnetic cards or chip cards. However, considerable obstacles of current loyalty card systems are high hardware investments for participating retailers, which are even more noticeable in tourism due to the great diversity of potential participants in tourism destinations. This paper presents an approach for digitalizing loyalty cards based on quick response (QR) codes. Both, customer and retailer make use of their mobile phone to present and validate the QR code as digital customer card and offer corresponding discounts and (e.g. tourism or information) services, without the need for additional hardware investments. A prototypical implementation has been evaluated in a real life scenario in a German tourism destination

Place, publisher, year, edition, pages
Springer, 2012. 272-283 p.
Keyword [en]
Digital loyalty card; QR code; mobile application; CRM
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-18037DOI: 10.1007/978-3-7091-1142-0_24Local ID: ETOURISBN: 978-3-7091-1141-3, 978-3-7091-1142-0 (print)OAI: oai:DiVA.org:miun-18037DiVA: diva2:579407
Conference
ENTER 2012,eTourism Present and Future Services and Applications, Helsingborg, Sweden,24-27 January 2012
Available from: 2012-12-20 Created: 2012-12-20 Last updated: 2016-11-21Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf