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A value co-creation perspective on the customer-based brand equity model for tourism destinations
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.ORCID iD: 0000-0003-1203-7129
2012 (English)Licentiate thesis, monograph (Other academic)
Place, publisher, year, edition, pages
Ă–stersund: Mid Sweden University , 2012. , p. 115
Series
Mid Sweden University licentiate thesis, ISSN 1652-8948 ; 73
Keywords [en]
tourism destination, destination branding, customer-based brand equity, value co-creation, structural equation modelling (SEM)
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:miun:diva-15991Local ID: ETOURISBN: 978-91-87103-00-1 (print)OAI: oai:DiVA.org:miun-15991DiVA, id: diva2:508464
Available from: 2012-03-08 Created: 2012-03-08 Last updated: 2015-06-23Bibliographically approved

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Chekalina, Tatiana

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CiteExportLink to record
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