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Political Party Market Orientation in a Global Perspective
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (Demokratiinstitutet Demicom)ORCID iD: 0000-0001-5964-102X
University of Auckland, New Zealand.
2012 (English)In: Routledge Handbook of Political Marketing / [ed] Jennifer Lees-Marshment, London: Routledge, 2012, 1, 79-92 p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Routledge, 2012, 1. 79-92 p.
Keyword [en]
political marketing, political market orientation, comparative research, election campaigns
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-14956Local ID: DEMICOMISBN: 978-0-415-57993-3 (print)OAI: oai:DiVA.org:miun-14956DiVA: diva2:460062
Available from: 2011-11-29 Created: 2011-11-29 Last updated: 2014-05-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
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