miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Exploring environmental labeling as a means of product differentiation in the outdoor industry
Mid Sweden University, Faculty of Science, Technology and Media, Department of Engineering and Sustainable Development.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Engineering and Sustainable Development.ORCID iD: 0000-0002-5431-0392
2011 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Ediciones Universidad de Navarra SA, 2011.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:miun:diva-14496OAI: oai:DiVA.org:miun-14496DiVA: diva2:441610
Available from: 2011-09-16 Created: 2011-09-16 Last updated: 2016-12-02Bibliographically approved
In thesis
1. Customer-focused product development: An outdoor industry perspective
Open this publication in new window or tab >>Customer-focused product development: An outdoor industry perspective
2012 (English)Licentiate thesis, comprehensive summary (Other academic)
Abstract [en]

Being customer‐focused is often considered to be a key success factor inproduct‐ or service development. This kind of approach may comprise manythings in practice, such as formal or informal methods and activities that arecarried out to identify and meet, or preferably exceed, customer needs andexpectations. The overall purpose of this thesis is to contribute to a greaterknowledge about the use and function of methods, activities and tools regardingcustomer‐focused product development in the outdoor industry.The thesis is based on three papers, all related to customer‐focused productdevelopment within the outdoor industry. Two empirical studies have beenconducted. In the first one, the outdoor companies’ own experiences of customerinvolvement in product development are examined. In the second study, the useand function of environmental labels as drivers of attractive quality within theoutdoor industry are explored.A new methodology for customer‐focused product development is alsopresented. It is aimed to be used as a hands‐on support for designing for thesatisfaction of customer needs at different levels in practice, especially those thathave been found to be important in the creation of attractive quality and customerloyalty.

Place, publisher, year, edition, pages
Östersund: Mid Sweden University, 2012. 29 p.
Series
Mid Sweden University licentiate thesis, ISSN 1652-8948 ; 83
Keyword
Product development, innovation, quality, customer focus, outdoor industry
National Category
Engineering and Technology
Identifiers
urn:nbn:se:miun:diva-16708 (URN)978-91-87103-18-6 (ISBN)
Available from: 2012-08-14 Created: 2012-08-14 Last updated: 2013-05-07Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Stenmark, PetterLilja, Johan
By organisation
Department of Engineering and Sustainable Development
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar

Total: 330 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf