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Vinna eller försvinna: En kvalitativ fallstudie om Hemtex nya visuella identitet
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Studien visar att Hemtex visuella identitet kommunicerar det nya varumärket på ett sätt som motsvarar den ambition Hemtex satt upp. Då Hemtex har genomgått en revolutionär förändring av sitt varumärke tenderar det dock att påverka uppfattningen av den visuella identiteten. Detta innebär i sin tur att det har uppstått ett glapp mellan Hemtex identitet och image.

 

Abstract [en]

The study shows that Hemtex visual identity is communicating the brand in a way that satisfies Hemtex’s ambition. Since Hemtex has gone through a revolutionary rebraning of the brand it tend affect the understanding of the visual identity which show a gap between the brand identity and the image.

 

Place, publisher, year, edition, pages
2011. , 77 p.
Keyword [en]
Brand, Rebranding, Visual identity
Keyword [sv]
Varumärke, rebranding, visuell identitet
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-13684OAI: oai:DiVA.org:miun-13684DiVA: diva2:412207
Presentation
, Sundsvall
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-06-30 Created: 2011-04-21 Last updated: 2011-06-30Bibliographically approved

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Hedeborg, Linnea
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf