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Eyes Wide Shut - Or Using Eye Tracking Technique to Test a Website
Statistics Denmark.
2007 (English)In: International Journal of Public Information Systems, ISSN 1653-4360, Vol. 3, no 1, 1-12 p.Article in journal (Refereed) Published
Abstract [en]

This presentation provides an introduction to the technique called "Eye Tracking" which Statistics Denmark has recently used to test the usability of its website user interface. Eye tracking is a tool used to analyse "human - computer" interaction. The user's eye movements and fixation time are both registered when this technique is used. However, whether the person actually perceives what the eyes are fixed on is not documented. Statistics Denmark has tested this method on ten users who were asked to carry out particular tasks on the website. It is open to discussion whether the method is strong enough to be used independently. Some of the results were quite persuasive and supported the comments from other users. However, we suggest that eye tracking should not be the only method employed, but it should be used in combination with more traditional usability methods such as, "think aloud" and follow-up interviews.

Place, publisher, year, edition, pages
Sundsvall: Mittuniversitetet , 2007. Vol. 3, no 1, 1-12 p.
Keyword [en]
Usability, website, eye tracking, human computer interaction
National Category
Computer and Information Science
Identifiers
URN: urn:nbn:se:miun:diva-13124OAI: oai:DiVA.org:miun-13124DiVA: diva2:389646
Available from: 2011-01-19 Created: 2011-01-19 Last updated: 2011-01-19Bibliographically approved

Open Access in DiVA

IJPIS_2007_Vol3_1_pp1-12(1974 kB)297 downloads
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Type fulltextMimetype application/pdf

Computer and Information Science

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf