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From a Medical To a Human Rights Perspective: A Case Study of Efforts to Change the Portrayal of Persons with Disabilities on Swedish Television
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
2010 (English)In: International Communication Gazette, ISSN 1748-0485, Vol. 72, no 4-5, 379-394 p.Article in journal (Refereed) Published
Abstract [en]

Studies from the US and Western Europe show that persons with disabilities were predominantly portrayed from a medical perspective in the media during the 20th century; that is, with the disability itself in focus, framed as a problem of the individual. Since the 1980s, the United Nations and disability organizations have tried to establish a human rights perspective: where persons with disabilities are seen as persons that do not yet enjoy equal rights, which is a problem that society has to resolve. What can disability organizations do to promote a human rights perspective in the mainstream media? This is a question raised in this case study of the efforts made by the Swedish Disability Federation to influence the public broadcaster Swedish Television. By using media accountability strategies, the federation managed to influence the corporation’s policy documents, diversity strategies, in-house education of producers and reporters, journalistic debates and, in some cases, journalistic output.

Place, publisher, year, edition, pages
2010. Vol. 72, no 4-5, 379-394 p.
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-12806DOI: 10.1177/1748048510362620Local ID: DEMICOMOAI: oai:DiVA.org:miun-12806DiVA: diva2:378243
Available from: 2010-12-15 Created: 2010-12-15 Last updated: 2013-02-08Bibliographically approved
In thesis
1. Understanding Media Accountability: Media Accountability in Relation to Media Criticism and Media Governance in Sweden 1940-2010
Open this publication in new window or tab >>Understanding Media Accountability: Media Accountability in Relation to Media Criticism and Media Governance in Sweden 1940-2010
2012 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The concepts of media accountability, media criticism and media governance are analysed and discussed in a Swedish setting; how they relate to each other and interact. This is achieved by using various methods – a survey to editors, analy- ses of parliamentary debates, interviews, direct observation and document stu- dies – in studying different stakeholders, media representatives and governance conditions in Sweden during the last 70 years.

The findings point in a direction of dynamic complexities with a central role for media criticism. The type, level and intensity of media criticism may affect the functioning of the media governance structure and is a vital part of the media accountability process. The media governance structure – which in addi- tion to media criticism is influenced by international conditions, technological developments and political factors – may in turn affect the media accountability process. In this process, media representatives aim to defend obtained positions of societal influence, achieve and maintain positive PR and enhance editorial quality at the same time.

Media criticism may start a substantial media accountability process if the discontent is widespread and not countered by market approval or political iner- tia. The process is facilitated if the critique is connected to more than one frame of accountability and if stakeholders see opportunities for dual objectives. Very strong and widespread media criticism may be difficult for media organizations to neglect.

The accountability process in Sweden has become less dependent on corpora- tive negotiations between organized interests and political assemblies. Instead, two other tendencies seem to have emerged: on the one hand a possibility for media organizations to favour such accountability processes that they are able to control, and on the other hand the rise of a rich variety of sometimes short-lived accountability instruments that may develop for specific occasions and are difficult to control.

Place, publisher, year, edition, pages
Sundsvall: Mid Sweden University, 2012. 68 p.
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 131
Keyword
media criticism, media responsibility, media accountability, media regulation, media governance, public interest
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-16679 (URN)DEMICOM (Local ID)978-91-87103-26-1 (ISBN)DEMICOM (Archive number)DEMICOM (OAI)
Public defence
2012-09-07, Lubbesalen M 108, Åkroken, Sundsvall, 10:00 (English)
Opponent
Supervisors
Available from: 2012-08-14 Created: 2012-07-31 Last updated: 2013-01-08Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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