miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Strategic Alliances in the Digital Printing Industry
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (DPC - Digital printing center)
2007 (English)In: Proceedings. Technical Association of the Graphic Arts Annual Conference TAGA 2007, Technical Association of the Graphic Arts , 2007, 38-62 p.Conference paper, (Other academic)
Abstract [en]

The fast technological development and the convergence of the media industry have made competition in the printing industry harder and not only in-industry any longer. This puts great pressure on individual companies, and in a climate of rapid change, companies need to respond quickly to external forces in order to remain competitive. To accomplish this many different competitive resources and competences need to be managed. This can be achieved either directly by ownership or indirectly by cooperation. This qualitative case study sets out to investigate how alliances are used in the dynamic business environment of the printing industry, with a focus on cooperation in connection with digital printing.The primary reason, for the companies' cooperation was gaining access to resources to enhance customer satisfaction and retain customer contact. This paper illustrates that alliances and cooperations can be used in different ways and being part of an alliance can be regarded as successful and something worth nurturing. Even though alliances can provide competitive advantages, this study also indicates that hypercompetitive behavior, like being to opportunistic, clearly can have drastic negative effects on an alliance.

Place, publisher, year, edition, pages
Technical Association of the Graphic Arts , 2007. 38-62 p.
Keyword [en]
strategic alliances, hypercompetition, digital printing
National Category
Materials Engineering
Identifiers
URN: urn:nbn:se:miun:diva-6660Local ID: 5964OAI: oai:DiVA.org:miun-6660DiVA: diva2:37393
Conference
Technical Association of the Graphic Arts Annual Conference TAGA 2007
Available from: 2008-12-08 Created: 2008-10-03 Last updated: 2016-03-04Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Nordin, Åsa
By organisation
Department of Information Technology and Media
Materials Engineering

Search outside of DiVA

GoogleGoogle Scholar

Total: 150 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf