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Between Public Responsibility and Public Relations: A Case Study of Editors' Attitudes Towards Media Accountability in Sweden
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.ORCID iD: 0000-0002-2734-5821
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media. (DEMICOM)
2010 (English)In: Communication, Culture & Critique, ISSN 1753-9129, Vol. 3, no 2, 190-206 p.Article in journal (Refereed) Published
Abstract [en]

This article discusses the implementation and effectiveness of media accountability systems. Empirically, the article is based on a national survey of attitudes among editors-in-chief of the 24 largest Swedish newspapers. In this survey, different kinds of media accountability systems are evaluated and ranked by the editors: internal mechanisms, external activities, and cooperative systems. This case study of Swedish editors' attitudes toward different media accountability systems confirms that to some extent they prefer systems not perceived as “outside-in” regulations. When editors can pick and choose, the public relation dimension of media accountability is evident. But their ability to exclusively select accountability options becomes more limited because of media globalization trends, new technologies, and media regulatory efforts on the international level.

Place, publisher, year, edition, pages
Washington DC: International Communication Association , 2010. Vol. 3, no 2, 190-206 p.
Keyword [en]
media governance, media accountability, Sweden
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-12355DOI: 10.1111/j.1753-9137.2010.01066.xLocal ID: DEMICOMOAI: oai:DiVA.org:miun-12355DiVA: diva2:373799
Available from: 2010-12-01 Created: 2010-12-01 Last updated: 2012-08-14Bibliographically approved
In thesis
1. Understanding Media Accountability: Media Accountability in Relation to Media Criticism and Media Governance in Sweden 1940-2010
Open this publication in new window or tab >>Understanding Media Accountability: Media Accountability in Relation to Media Criticism and Media Governance in Sweden 1940-2010
2012 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The concepts of media accountability, media criticism and media governance are analysed and discussed in a Swedish setting; how they relate to each other and interact. This is achieved by using various methods – a survey to editors, analy- ses of parliamentary debates, interviews, direct observation and document stu- dies – in studying different stakeholders, media representatives and governance conditions in Sweden during the last 70 years.

The findings point in a direction of dynamic complexities with a central role for media criticism. The type, level and intensity of media criticism may affect the functioning of the media governance structure and is a vital part of the media accountability process. The media governance structure – which in addi- tion to media criticism is influenced by international conditions, technological developments and political factors – may in turn affect the media accountability process. In this process, media representatives aim to defend obtained positions of societal influence, achieve and maintain positive PR and enhance editorial quality at the same time.

Media criticism may start a substantial media accountability process if the discontent is widespread and not countered by market approval or political iner- tia. The process is facilitated if the critique is connected to more than one frame of accountability and if stakeholders see opportunities for dual objectives. Very strong and widespread media criticism may be difficult for media organizations to neglect.

The accountability process in Sweden has become less dependent on corpora- tive negotiations between organized interests and political assemblies. Instead, two other tendencies seem to have emerged: on the one hand a possibility for media organizations to favour such accountability processes that they are able to control, and on the other hand the rise of a rich variety of sometimes short-lived accountability instruments that may develop for specific occasions and are difficult to control.

Place, publisher, year, edition, pages
Sundsvall: Mid Sweden University, 2012. 68 p.
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 131
Keyword
media criticism, media responsibility, media accountability, media regulation, media governance, public interest
National Category
Social Sciences
Identifiers
urn:nbn:se:miun:diva-16679 (URN)DEMICOM (Local ID)978-91-87103-26-1 (ISBN)DEMICOM (Archive number)DEMICOM (OAI)
Public defence
2012-09-07, Lubbesalen M 108, Åkroken, Sundsvall, 10:00 (English)
Opponent
Supervisors
Available from: 2012-08-14 Created: 2012-07-31 Last updated: 2013-01-08Bibliographically approved

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CiteExportLink to record
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Citation style
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