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The relationship between recreation experience preferences and revealed activity choice in the North Shore Lake Superior region
Lakehead University, Thunder Bay ON, Canada.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.ORCID iD: 0000-0002-3098-1490
2010 (English)In: Tourism in Marine Environments, ISSN 1544-273X, Vol. 6, no 2-3, p. 133-138Article in journal (Refereed) Published
Abstract [en]

Planning for tourism in rural regions necessitates much information about the visitor. The goal of most planning efforts is to understand visitor expectations and predict participation patterns. When demand is understood, the provision of appropriate supply can be more effective and efficient. This study examined the degree to which the experience preference-activity relationship holds for the three primary target market groups (Northwest Ontario, rest of Canada, US) to the Ontario North Shore Lake Superior region. For this study, 464 visitors who engaged in activities along Lake Superior or related activities in the communities and land adjacent to the water were used in the analysis. The results suggest that there is a weak relationship between experience preference and activity choice, but when results are examined by more defined market segments, some moderate relationships appear. This suggests that associated promotion and advertising in the region should focus its message and images based on these significant relationships. © 2010 Cognizant Comm. Corp.

Place, publisher, year, edition, pages
2010. Vol. 6, no 2-3, p. 133-138
Keywords [en]
Activity participation, Experience preference, Revealed choice, Rural tourism
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:miun:diva-11959DOI: 10.3727/154427310X12682653195122Scopus ID: 2-s2.0-77955625138Local ID: ETOUROAI: oai:DiVA.org:miun-11959DiVA, id: diva2:349574
Available from: 2010-09-07 Created: 2010-09-07 Last updated: 2016-09-29Bibliographically approved

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Fredman, Peter

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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