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The White House and Public Relations: Examining the Linkages between Presidential Communications and Public Opinion
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.ORCID iD: 0000-0001-5964-102X
2007 (English)In: 2007 Association for Education in Journalism and Mass Communication (AEJMC) Conference, 2007Conference paper, (Other scientific)
Abstract [en]

The purpose of this study was to probe the linkages between presidential communications and public opinion. More specifically, it investigated the associations between the use of press conferences and speeches by the White House and presidential job approval from 1961-1997. The results suggested that there is a positive linkage between the frequency of presidential press conferences and perceived foreign policy job approval but a negative linkage with perceived economic job approval. In addition, a negative linkage emerged between the frequency of presidential speeches and perceived foreign policy approval. Finally, the implications of the findings are discussed.

Place, publisher, year, edition, pages
2007.
Keyword [en]
political public relations, agenda-building, information subsidies, presidential communication, news conferences, speeches
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-5292Local ID: DEMICOMOAI: oai:DiVA.org:miun-5292DiVA: diva2:30324
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2014-05-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • de-DE
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