miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Visioner och verkligheter: Kommunikationen om företagets strategi
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.ORCID iD: 0000-0001-6645-2980
2003 (Swedish)Doctoral thesis, monograph (Other scientific)
Abstract [en]

The starting point for this study is the question of why organizational visions are often interpreted by employees as unintelligible and insignificant. The knowledge gap in this area makes the study of communication about vision and goals both urgent and interesting.

Accordingly, the purpose is to advance knowledge on communication processes in organizations through description and analysis of communication about strategy, encompassing vision, strategic objectives and common values, in a company.

A case study design was chosen and a longitudinal qualitative study was conducted in the company, from April 1998 to January 2000. A combination of methods were used, including participant observation, discourse analysis and interviews.

Communication about the strategy followed a typical top-down model, starting on group level and ending on department level. In this process, Balanced Scorecard was used as a tool to communicate the strategy.

It was concluded that visions formulated by top managers met different realities constructed by managers at lower levels in the company. Managers’ attitudes, knowledge and interpretations were important individual factors that influenced communication about the strategy. Employees did not have the same detailed knowledge of the strategy as the managers, nor were they given the same opportunities to obtain it.

The discourse analysis reveals power structures, conflicts, individual attitudes and perspectives. The study thus results in a deep understanding of communication problems in the organization.

Place, publisher, year, edition, pages
Uppsala: Uppsala univ , 2003.
Series
Uppsala studies in media and communication, ISSN 1651-4777 ; 2
Keyword [sv]
organisationskommunikation, organisationsprocesser, diskursanalys, strategi och mål, Balanced Scorecard, sense making
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-5056Local ID: 919ISBN: 91-554-5564-6 (print)OAI: oai:DiVA.org:miun-5056DiVA: diva2:30088
Public defence
(English)
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2015-01-21Bibliographically approved

Open Access in DiVA

No full text

Other links

http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-3365

Search in DiVA

By author/editor
Johansson, Catrin
By organisation
Department of Information Technology and Media
Other Social Sciences not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar

Total: 950 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf