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The ICT acceptance of rural SMEs and its implications for CRM practices
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
2007 (English)In: Proceedings of WWCS 2007: the 8th International Conference on Work with Computing Systems, May 21st-24th 2007, Stockholm, Sweden, 2007Conference paper, (Refereed)
Abstract [en]

The basic assumption of this paper is that the acceptance of the Information and Communication Technology (ICT) is a platform for a developed Customer Relationship Management (CRM) in rural Small and Medium-Sized Enterprises (SMEs). The purpose of this study is to develop a model about rural SME managers� acceptance of ICT applications for CRM. The results are presented as a number of propositions of different barriers and possible facilitators that are supposed to be issues to address in strategies to promote the �digitalisation� of rural SMEs.

Place, publisher, year, edition, pages
2007.
Keyword [en]
Information and Communication Technology (ICT), acceptance, rural, Small and Medium-Sized Enterprises (SMEs), Customer Relationship Management (CRM)
National Category
Business Administration Computer and Information Science
Identifiers
URN: urn:nbn:se:miun:diva-4231Local ID: 4972OAI: oai:DiVA.org:miun-4231DiVA: diva2:29263
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2011-04-12Bibliographically approved

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Sandberg, Karl W.Wahlberg, Olof
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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  • asciidoc
  • rtf