Mid Sweden University

miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The ICT acceptance of rural SMEs and its implications for CRM practices
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
2007 (English)In: Proceedings of WWCS 2007: the 8th International Conference on Work with Computing Systems, May 21st-24th 2007, Stockholm, Sweden, 2007Conference paper, Published paper (Refereed)
Abstract [en]

The basic assumption of this paper is that the acceptance of the Information and Communication Technology (ICT) is a platform for a developed Customer Relationship Management (CRM) in rural Small and Medium-Sized Enterprises (SMEs). The purpose of this study is to develop a model about rural SME managers� acceptance of ICT applications for CRM. The results are presented as a number of propositions of different barriers and possible facilitators that are supposed to be issues to address in strategies to promote the �digitalisation� of rural SMEs.

Place, publisher, year, edition, pages
2007.
Keywords [en]
Information and Communication Technology (ICT), acceptance, rural, Small and Medium-Sized Enterprises (SMEs), Customer Relationship Management (CRM)
National Category
Business Administration Computer and Information Sciences
Identifiers
URN: urn:nbn:se:miun:diva-4231Local ID: 4972OAI: oai:DiVA.org:miun-4231DiVA, id: diva2:29263
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2018-01-12Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Sandberg, Karl W.Wahlberg, Olof

Search in DiVA

By author/editor
Sandberg, Karl W.Wahlberg, Olof
By organisation
Department of Information Technology and MediaDepartment of Social Sciences
Business AdministrationComputer and Information Sciences

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 249 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf