This paper presents a study focussing on deviations from normative behavior in risk elicitation. Such deviations have implications on the process of eliciting reliable input data in applications of decision analysis. No existing elicitation method seems to be universally useful based on the findings made in this study. Since people obviously do not act in accordance with the normative rules, and different choice strategies have been identified, a prescriptive approach with individual assistance of the decision makers in the elicitation process thus seems to be necessary.