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A comparison of strategic marketing approaches
Responsible organisation
1986 (English)In: Strategies for international industrial marketing: the management of customer relationships in European industrial markets, London: Croom Helm , 1986, 310- p.Chapter in book (Other academic)
Place, publisher, year, edition, pages
London: Croom Helm , 1986. 310- p.
Keyword [en]
business relationships, strategic marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-3085Local ID: 2935ISBN: 0-7099-2494-1 (print)OAI: oai:DiVA.org:miun-3085DiVA: diva2:28117
Available from: 2008-09-30 Created: 2008-12-17 Last updated: 2009-07-16Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf