miun.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Organizational changes in destination marketing organizations in Sweden
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
2004 (English)In: Proceedings of Tourism : state of the art II: Glasgow, 27-30 june 2004, Glasgow: University of Strathclyde , 2004Conference paper, Published paper (Other academic)
Abstract [en]

This paper explores and describes the changes in the organizational field of regional Destination Marketing Organizations, or DMOs, in Sweden. The organization of tourism and coordination of marketing alliances at tourist destinations is a public and a private matter. DMOs operating at a regional level in Sweden are traditionally organized as public administrations and are in general strategically oriented to serve public interests. Previous research has indicated that some of the DMOs are changing their strategies to employ corporate models and business strategies. The research question examined in this paper is whether it is possible to use websites on the Internet as an indicator to describe the present structure of the organizational field of regional DMOs and the changes that are in progress. The overall purpose of this paper is to describe the organizational changes within the field of DMOs. The results show that it is possible to use the Internet as an indicator. The websites on the Internet reveal changes in the institutional structure at the organizational field level. There is evidence of an ongoing enterprization and emerging competition in an area traditionally organized by public oriented administrations. A new type of meta-competition challenges the old structures within this group of organizations.

Place, publisher, year, edition, pages
Glasgow: University of Strathclyde , 2004.
Keyword [en]
Tourism Destination Organization Marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-2735Local ID: 2811OAI: oai:DiVA.org:miun-2735DiVA: diva2:27767
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2011-07-28Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Grängsjö, Per
By organisation
Department of Social Sciences
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

Total: 38 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf