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Using Choice Experiments to Evaluate Destination Attributes: The Case of Snowmobilers and Cross-Country Skiers
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences. (ETOUR)ORCID iD: 0000-0002-3098-1490
2005 (English)In: Tourism (Zagreb), ISSN 1332-7461, Vol. 53, no 2, 127-140 p.Article in journal (Refereed) Published
Abstract [en]

Winter recreation is an important part of the tourism industry for many destinations in Scandinavia, North America, and other regions, with snowmobiling and cross-country skiing being popular winter activities. The snowmobiling market and its economic impact have been evaluated, but assessment of destination attributes and their effect on snowmobile market share is lacking. Cross-country skiing assessments of any type of are almost entirely lacking. Knowledge of these markets and the determinants of consumer choice helps destination development agencies identify, refine, and capitalize on their position within the market. This paper utilizes visitor survey choice experiments (CE) to evaluate how destination attributes affect decisions regarding where to engage in snowmobiling or cross-country skiing. Results are used to assesses the importance of attributes and to estimate how market share varies as destination attributes change. In the process, this analysis evaluates which attributes and attribute levels have the greatest impact on market share, and whether responsiveness to attributes varies across the two groups (snowmobilers and skiers). In addition, demographic and attitudinal variables are modeled to identify subgroups within the snowmobiling market. Lastly, the skier results are used to illustrate a CE approach to measuring the welfare effects of snowmobiler disturbance�and the gains to skiers from reducing that disturbance.

Place, publisher, year, edition, pages
2005. Vol. 53, no 2, 127-140 p.
Keyword [en]
choice experiments, destination attributes, market share, willingness-to-pay, snowmobiling, cross-country skiing
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:miun:diva-2378Local ID: ETOUROAI: oai:DiVA.org:miun-2378DiVA: diva2:27410
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2016-09-29Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf