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CRM and SMEs - An Embryotic Research Field of Increasing Relevance: The European Conference on Information Management and Evaluation
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.
Responsible organisation
2007 (English)In: PROCEEDINGS OF THE EUROPEAN CONFERENCE ON INFORMATION MANAGEMENT AND EVALUATION, Academic Conferences Limited, 2007, 385-392 p.Conference paper, (Refereed)
Abstract [en]

Customer Relationship Management (CRM) is gaining increased attention in marketing thought. The purpose of this paper is to map the state of art of CRM research that focus on conditions in SMEs. A literature review is carried out with this purpose. It is found that CRM in SMEs is an embryotic research field, but it is also foreseen that it is a research field of increasing relevance, and that the application of the CRM concept in SMEs must take the particular features of SMEs in account. A number of such SME features are remarked upon in the CRM literature, and even though the articles reviewed are not addressing what is considered �proper� CRM, it is concluded that they are features that are of importance also to the application of CRM policies and practices in SMEs.

Place, publisher, year, edition, pages
Academic Conferences Limited, 2007. 385-392 p.
Keyword [en]
Customer relationship management, small and medium enterprises, literature review
National Category
Business Administration Computer and Information Science
Identifiers
URN: urn:nbn:se:miun:diva-1115ISI: 000253556800039Scopus ID: 2-s2.0-84896514007Local ID: 5116ISBN: 978-1-905305-54-4 (print)OAI: oai:DiVA.org:miun-1115DiVA: diva2:26147
Conference
European Conference on Information Management and Evaluation, Sep 20-21, 2007, Montpellier, France
Available from: 2008-09-30 Created: 2009-10-28 Last updated: 2015-03-10Bibliographically approved

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Wahlberg, OlofSundberg, HåkanStrandberg, Christer
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf