Customer Relationship Management (CRM) is gaining increased attention in marketing thought. The purpose of this paper is to map the state of art of CRM research that focus on conditions in SMEs. A literature review is carried out with this purpose. It is found that CRM in SMEs is an embryotic research field, but it is also foreseen that it is a research field of increasing relevance, and that the application of the CRM concept in SMEs must take the particular features of SMEs in account. A number of such SME features are remarked upon in the CRM literature, and even though the articles reviewed are not addressing what is considered �proper� CRM, it is concluded that they are features that are of importance also to the application of CRM policies and practices in SMEs.