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Antecedents of Political Market Orientation in Britain and Sweden:: Analysis and Future Research Propositions
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.ORCID iD: 0000-0001-5964-102X
2007 (English)In: Journal of Public Affairs, ISSN 1472-3891, Vol. 7, no 1, 79-89 p.Article in journal (Refereed) Published
Abstract [en]

During the last 20 years, political marketing has become a widespread phenomenon around the world. However, most of the research concerning political marketing has been carried out in countries such as the United States and Britain. Thus, in order to understand the antecedents of political marketing, as well as its effectiveness as an electoral strategy, there is a need for comparative research including countries that differ significantly from the U.S. and Britain. One such country is Sweden. Thus, the purpose of this article is to compare and analyze Sweden and Britain with regard to two analytical research questions: (1) What differences are there between Britain and Sweden that might be relevant in understanding why parties choose to be sales- or market-oriented? (2) What are the implications with regards to differences between countries and between parties within countries that might help to explain why some parties in some countries are more likely than others to be market-oriented?

Place, publisher, year, edition, pages
2007. Vol. 7, no 1, 79-89 p.
Keyword [en]
political marketing, market orientation, Sweden, Britan
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-1043DOI: 10.1002/pa.241Local ID: DEMICOMOAI: oai:DiVA.org:miun-1043DiVA: diva2:26075
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2014-05-30Bibliographically approved

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CiteExportLink to record
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