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Co-operative Marketing in Local Competitor Networks: ANZMAC 2004
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.ORCID iD: 0000-0003-2951-9204
2004 (English)Conference paper, (Other scientific)
Abstract [en]

In this paper the author shows a case were local competitors co-operate in a horizontal marketing network to strengthen their own business development and competitive position and that of the community. From a qualitative study of a local hotel network in peripheral surroundings the importance of social capital and proximity in destination marketing is discussed as a contribution to a new logic for marketing.

Place, publisher, year, edition, pages
2004.
Keyword [en]
marketing, network, destination, social capital, proximity.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-1028Local ID: 2467OAI: oai:DiVA.org:miun-1028DiVA: diva2:26060
Available from: 2008-09-30 Created: 2008-09-30Bibliographically approved

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von Friedrich Grängsjö, Yvonne
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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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Output format
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