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Social Capital - a Facilitator for Action-oriented Destination Marketing?: The International Colloquium in Relationship Marketing 2004
Mid Sweden University, Faculty of Human Sciences, Department of Social Sciences.ORCID iD: 0000-0003-2951-9204
2004 (English)Conference paper, Published paper (Other scientific)
Abstract [en]

In this paper the author discusses how local competitors may co-operate in marketing to strengthen their own development and competitive position and that of the community. It is a study of how a dynamic local network between public and private actors in a social context work to implement a set of activities to stimulate action and development. This paper discusses an introductory qualitative case study of a hotel network and shows how members of the network have succeeded in balancing co-operation, competition and institutional organisation to strengthen their own business as well as the destination competitiveness.

Place, publisher, year, edition, pages
2004.
Keyword [en]
social capital, destination marketing, networking, organizing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:miun:diva-960Local ID: 2468OAI: oai:DiVA.org:miun-960DiVA: diva2:25992
Available from: 2008-09-30 Created: 2008-09-30Bibliographically approved

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von Friedrichs Grängsjö, Yvonne
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Citation style
  • apa
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