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Visions and realities - Discourse in a strategy communication process: Paper presented at: International Communication Association 55th Annual Conference. Communication: Questioning the dialogue. May 26-30 2005. New York, USA
Mid Sweden University, Faculty of Science, Technology and Media, Department of Information Technology and Media.ORCID iD: 0000-0001-6645-2980
2005 (English)Conference paper, (Refereed)
Abstract [en]

This article presents a longitudinal qualitative study of communication about strategy, encompassing vision, strategic objectives and common values in a company. Communication followed a top-down process from CEO down the hierarchy of managers to employees. A combination of methods: interviews, observations and discourse analysis, was used to find important factors influencing the strategy communication process. The analysis demonstrates how visions formulated by top managers met different realities constructed by subordinate managers. Discourse dimensions of framing, footing and face reveal the importance of individual experience, attitudes, and power to sensemaking in the strategy communication process. Accordingly, this method is considered to enhance analyses of sensemaking and communication problems in organizations.

Place, publisher, year, edition, pages
2005.
Keyword [en]
mission statement, discourse analysis
National Category
Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:miun:diva-863Local ID: 3771OAI: oai:DiVA.org:miun-863DiVA: diva2:25895
Available from: 2008-09-30 Created: 2008-09-30 Last updated: 2015-01-21Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
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Output format
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