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Influencing Swedish homeowners to adopt district heating system
Mid Sweden University, Faculty of Science, Technology and Media, Department of Engineering and Sustainable Development. (Ecotechnology)
Mid Sweden University, Faculty of Science, Technology and Media, Department of Engineering and Sustainable Development. (Ecotechnology)
2009 (English)In: Applied Energy, ISSN 0306-2619, E-ISSN 1872-9118, Vol. 86, no 2, 144-154 p.Article in journal (Refereed) Published
Abstract [en]

Improved energy efficiency and greenhouse gas mitigation could be achieved by replacing resistance heaters with district heating system. In 2005, only about 8% of the Swedish detached houses had district heating system. The expansion of such systems largely depends on homeowners’ adoption decisions. And, to motivate homeowners to adopt district heating, it is essential to understand their decision-making process. In this context, in June 2005 we carried out a questionnaire survey of about 700 homeowners who lived in the city of Östersund in houses with resistance heaters (baseline survey). About 84% of the respondents did not intend to install a new heating system. Since then these homeowners were influenced by (a) an investment subsidy by the Swedish government to replace resistance heaters with district heating, a brine/water-based heat pump, or a biomass-based heating system and (b) a marketing campaign by the municipality-owned district heating company. This paper analyses how these two measures influenced about 78% of the homeowners to adopt the district heating system. For this purpose we carried out a follow-up survey of the same homeowners in December 2006 (resurvey). Results showed that the investment subsidy and the marketing campaign created a need among the homeowners to adopt a new heating system. The marketing campaign was successful in motivating them to adopt the district heating system. The marketing strategy by the district heating company corresponds to the results obtained in the baseline survey.

Place, publisher, year, edition, pages
2009. Vol. 86, no 2, 144-154 p.
Keyword [en]
Homeowner; Perception; District heating; Marketing campaign; Investment subsidy
National Category
Other Environmental Engineering
Identifiers
URN: urn:nbn:se:miun:diva-400DOI: doi:10.1016/j.apenergy.2008.03.011ISI: 000260269000004OAI: oai:DiVA.org:miun-400DiVA: diva2:2024
Note
VR-EconomicsAvailable from: 2008-11-25 Created: 2008-09-24 Last updated: 2010-11-09Bibliographically approved
In thesis
1. Diffusion of innovative domestic heating systems and multi-storey wood-framed buildings in Sweden
Open this publication in new window or tab >>Diffusion of innovative domestic heating systems and multi-storey wood-framed buildings in Sweden
2007 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The diffusion of innovations that promote sustainable use of forest resources and energy efficiency is important for reducing greenhouse gas emission and dependency on oil. In this thesis the ‘systems of innovation’ (SI)

The SI analyses showed that several sources of path dependency, resulting from the establishment and growth of the concrete-based construction system over the past 100 years, hinder the expansion of a wood-based multi-storey

The adopter-centric approach included household questionnaire surveys: one covering the whole of Sweden in 2004 involving 1500 randomly selected homeowners with any type of heating system, and another in the city of Östersund in

The expansion of district heating networks in the detached home sector, particularly those homes with resistance heaters, is often considered difficult. However, results showed that, in Östersund, the government investment

Place, publisher, year, edition, pages
Sundsvall: Mid sweden Univ, 2007
Series
Mid Sweden University doctoral thesis, ISSN 1652-893X ; 33
National Category
Other Environmental Engineering
Identifiers
urn:nbn:se:miun:diva-48 (URN)5226 (Local ID)9789185317660 (ISBN)5226 (Archive number)5226 (OAI)
Public defence
2007-10-30, Q221, Q, Akademigatan 1, Östersund, 13:00 (English)
Opponent
Supervisors
Available from: 2008-09-24 Created: 2008-09-24 Last updated: 2015-10-29Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
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