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Rätt pris till rätt design?: En kvalitativ undersökning av viners förpackningar i olika prisklasser
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Design.
2022 (Swedish)Independent thesis Basic level (university diploma), 5 credits / 7,5 HE creditsStudent thesis
Abstract [sv]

Resultatet visar att olika grafiska element upplevs på olika sätt och att elementen bidrar till om en förpackning upplevs som exklusiv eller billig. 
Place, publisher, year, edition, pages
2022.
Keywords [sv]
Grafisk design, kommunikativ förpackningsdesign, grafiska element, konsumentens uppfattning, prissegmentering
National Category
Design
Identifiers
URN: urn:nbn:se:miun:diva-50337OAI: oai:DiVA.org:miun-50337DiVA, id: diva2:1832176
Subject / course
Graphic Design DE1
Educational program
Graphic design TGRDG 180 higher education credits
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Examiners
Available from: 2024-01-29 Created: 2024-01-29 Last updated: 2024-01-29Bibliographically approved

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