A photographic exhibition at the Sune Jonsson Centre for Documentary Photography at Västerbottens museum as well as in advertising spaces along a bus route in Umeå.
VODA is a photo project about the conditions of seeing and imaging by contemporary documentary photographers. The exhibition wants to shake up established notions about who sees and who is seen. By inviting others to participate in the creative process, the eight photographers want to nuance the image of our times and people's lives through their documentary photo project. By letting the subject be the photographer, VODA explores the theme of power and storytelling – a current issue for many users of various social media. Photographers Elin Berge, David Dahlberg, Alexandra A. Ellis, Malin Grönborg, Johan Gunséus, Sara Lindquist, Linda Maria Thompson and Lars Öberg have worked together on their own documentary projects.