Purpose – This study investigates how entrepreneurial leadership fosters market orientation, bankinnovativeness and bank performance; it also investigates how market orientation contributes to brandorientation, bank innovativeness and bank performance.
Design/methodology/approach – In total, 1500 questionnaires were distributed to 100 bank branches inIndonesia (500 to managers and 1000 to employees); 300 responses (20% response rate) were used for furtherstatistical analysis.
Findings – The results confirmed the existence of relationships among entrepreneurial leadership, marketorientation, bank innovativeness, brand orientation and bank performance. The role of entrepreneurialleadership in fostering market orientation, bank innovativeness, brand orientation and bank performancedemonstrates that leaders can motivate employees to complete their tasks.
Practical implications – The findings suggest that entrepreneurial leadership, new ideas and innovativeproducts and services can foster bank
performance.Originality/value – The emerging banking industry in Indonesia has witnessed changing market conditions.Banks will benefit from being more market-driven and diverse in their customer relationships togenerate value.