This paper presents a new design concept to increase the efficiency and the power density of planar magnetics. In contrast to the existing magnetics, which are built using the balanced magnetic flux density design, the proposed design concept generates unbalanced magnetic flux density across the different parts of the magnetic core. The theoretical analysis shows that the core loss of the unbalanced-flux design can be reduced by more than 50% compared to the existing one. The core loss reduction brings several benefits to planar magnetics such as: high power capability, better thermal performance and wider safe operating area (SOA). The proposed design is experimentally evaluated and compared with the balanced-flux design. The experimental results are in good consistency with its theoretical counterparts. The measured core loss are decreased by more than 50% and the power density is increased by more than 250%.