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Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.ORCID iD: 0000-0001-5261-8169
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.ORCID iD: 0000-0002-8969-4752
2023 (English)In: Cases on Digital Entrepreneurship / [ed] Luca Iandoli and Carmine Gibaldi, Edward Elgar Publishing, 2023, p. 75-89Chapter in book (Refereed)
Abstract [en]

The purpose of the case is to learn more about how to use digital marketing to create increased customer value in a traditional industry such as nature-based businesses. The case addresses issues such as digital marketing, where communication via social media becomes necessary to maintain relationships and reach new customers. There is also a focus on sustainability issues, such as how the farm can use sustainability in its digital marketing strategy.

Place, publisher, year, edition, pages
Edward Elgar Publishing, 2023. p. 75-89
Keywords [en]
Digital marketing, Sustainability, Marketing strategy, Traditional industry, Social media, Reaching new customers
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:miun:diva-47677DOI: 10.4337/9781802203868.00013Scopus ID: 2-s2.0-85165614406ISBN: 9781802203851 (print)ISBN: 9781802203868 (electronic)OAI: oai:DiVA.org:miun-47677DiVA, id: diva2:1739443
Available from: 2023-02-24 Created: 2023-02-24 Last updated: 2023-08-16Bibliographically approved

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Sörensson, AnnaBogren, Maria

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  • en-US
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  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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