Artificial turf is widely used as a playing surface for many sports, including football. In Sweden the use of artificial turf allows people to play football in regions where the climate would otherwise prevent it, and is seen as a positive development from a football perspective. However, the widespread use of artificial turf pitches comes at a cost, with microplastic pollution a prime example. The integration of environmental sustainability in the management of artificial turf is dependent on a number of factors, including a complex policy terrain, which includes different kinds of policies over several policy levels. The purpose of this paper is to investigate barriers that prevent actors within artificial turf, who are generally positive towards sustainable practices, from acting in accordance with their intentions. Therefore, the value-action gap is chosen as a frame of refence to interpret semi-structured interviews with actors managing and using artificial turf. Sportification is also an important concept, since football, and organized sport in general, has a very important role in driving the proliferation of artificial turf pitches. The results compare the view of practitioners and users, describing a number of contextual obstacles to integrating environmental sustainability in artificial turf pitch management and usage. In addition, this study also identifies a number of technical and procedural improvements, and makes recommendations to provide practitioners with ways of improving their work with artificial turf pitches.