This paper reports on an innovative, bottom-up effort (Projekt Kaxås) to attract lifestyle migrants to the rural Swedish village of Kaxås. This study is situated against the broader backdrop of population and out-migration from many of Sweden’s rural communities. The experience of Kaxås is unique in that, at the time of this writing, the population of the village is growing. Study findings suggest that social dimensions such as solidarity and hospitality were critical factors in shaping the decision for families to relocate to Kaxås. Findings from this study can inform similar efforts that are currently underway in rural communities in Sweden and throughout Europe.