Nostalgia is an important aspect of tourism both as a push as well as a pull factor for visitors around the world. Nostalgia is often described as a ‘longing for the past’ and can be influenced by past experience and age (Cho, Joo and Chi, 2019, p. 97). Nostalgia is a common theme in tourism, especially as a motivator for certain segments. For instance, nostalgia is prevalent as a travel catalyst in sport tourism (Cho et al., 2019) and as a strong motivator for older and younger segments of seniors (Cleaver et al., 1999; Daniels et al., 2019; Patterson, 2006). Nostalgia was identified 40 years ago as an important motivator for senior tourists’ travel (Guinn, 1980), yet it has been argued that still it is not common in research (Otoo and Kim, 2020).