Mid Sweden University

This study aims to account for the potential of algae as future innovative foods in the Swedish market. The methods for collecting the empirical material were quantitative content analysis and mapping of how many food companies there are in the Swedish market that have algae in their products. The second method was a qualitative interview survey in which the respondents were allowed to express their opinions and perceptions about circular design, food technology and algae as alternative foods.

Through results and analysis, it has been shown that there are only a couple of food companies with a focus on algae on the Swedish market, but that the market is in its infancy.

A lot of research is done on the subject and large investments are made on algae research in Sweden. This in turn shows that there is interest and potential for these innovative and more climate-friendly foods. Unfortunately, it has been difficult to establish innovative food companies, as Sweden is a country that has valued the safety and development of existing foods. On the other hand, Swedes are proving to be the most open consumers to new trends and embrace new foods. This is good for the development of testing new foods in the Swedish market before export.

Through the Government's action plan for the 2030 agenda, innovation is a cornerstone that opens up better conditions for food innovation. It is obvious that it is necessary to invest in innovation in the food chain in order for Sweden to be globally competitive and achieve these goals to reach a sustainable future.

The global goals that will form this study are the following, 2 - zero hunger, 12 - responsible consumption and production, 13 - climate action, 14 - life below water.