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Hello, I'm an AI. What can I help you with?: En explorativ studie som undersöker användares attityder gentemot AI-drivna chatbotar
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Detta är en explorativ studie som undersöker användares attityder gentemot AI-drivna chatbotar. Genom metoden fokusgrupper införskaffade vi empiriskt material som vi kategoriserade och analyserade med hjälp av en tematisk analys. Resultatet visade att användares inställning till chatbotar som kommunikationsverktyg är positiv, men de hade en bestämd uppfattning om vilka typer av uppgifter som lämpar sig för en chatbot och inte.
Place, publisher, year, edition, pages
2021. , p. 37
Keywords [sv]
Attityder, Artificiell intelligens, Chatbotar, Användare, AI
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-42233OAI: oai:DiVA.org:miun-42233DiVA, id: diva2:1566087
Subject / course
Media and Communication Science MK1
Educational program
Communications and Public Relations Programme SKOPG 180 credits
Supervisors
Examiners
Available from: 2021-06-14 Created: 2021-06-14 Last updated: 2025-02-07Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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