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Successful and failed market entries: Experiential learning and market decision logics
Fernando da Costa Oliveira, L
Johanson, Martin
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
Lundberg, Heléne
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
ORCID iD:
0000-0001-6287-5783
Papaioannou, Stylianos
Mid Sweden University, Faculty of Human Sciences, Department of Economics, Geography, Law and Tourism.
2019 (English)
In:
Proceedings, 2019
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2019.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:miun:diva-41313
OAI: oai:DiVA.org:miun-41313
DiVA, id:
diva2:1532555
Conference
AMA Global marketing conference, 20-23 Maj 2019, Buenos Aires, Argentina
Available from:
2021-03-02
Created:
2021-03-02
Last updated:
2021-03-02
Bibliographically approved
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Johanson, Martin
Lundberg, Heléne
Papaioannou, Stylianos
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Lundberg, Heléne
Papaioannou, Stylianos
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
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text
asciidoc
rtf
html
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