These days, whether in the newsroom or the halls of academe itappears that the term overtourism has become de-rigueur. Journalistslament the loving of places to death while researchers scrambleto unravel ways to describe the problem and reach workable solutions. In this presentation, I argue that the way we tend to use theterm overtourism is naïve and uncritical. Unfortunately, it reflectsthe ongoing inability of many players (including public officials) toconceptualize tourism holistically. The laissez-faire attitude towardstourism that has become increasingly dominant in a global regimeof neoliberalism has meant that planning for and regulating varioustourism-dependent activities is almost always reactive. Lessonsfrom one place are sadly almost never heeded while proposedsolutions are often ill-conceived. In my talk I unpack the termovertourism and offer suggestions for the future. I also explore theimplications for overall community resilience in destination areas.Finally, I admonish the scientific community that it is time to stoppreaching to the choir and adopt a more proactive stance when itcomes to matters of destination management.