This chapter explores recent steps that Greenland has taken to develop its tourism industry as part of a nation-building exercise following its proclamation of self-rule in 2009. The main premise is that the measures adopted to promote tourism on the island are ill-conceived and potentially could lead to major overcrowding problems, at least in certain key destinations. It is argued that if Greenland embarks on a tourism development trajectory that regards Iceland as its role model, serious negative repercussions are likely to arise, especially if policy makers fail to adopt an integrative planning approach that takes into account tourism's complexity both as a system and in terms of its interaction with other elements of community development.