Intensified use of digital technology enables new ways for governments to interact with their citizens. One such way they interact is through the use of electronic services (e-services). The diffusion of such services is not yet fully understood. Against this backdrop, this paper aims to study demographic differences in e-service diffusion. The research is conducted by using data from a Swedish region. The novelty of this paper is that it builds on actual usage data. Quantitative data from an e-service platform is presented through descriptive statistics. The results reveal interesting findings related to citizen demographics such as gender, age, and living in a city or rural area, and also findings related to category of e-service. A general observation is that women use e-services more than men, up to the age of 50. Many of these services are aimed towards parents with children in school. One exception from the pattern is services related to building permits and related areas, where men are the most frequent users. The results also reveal that the differences between men and women are smaller in an urban area studied compared to the other municipalities. Overall e-service usage peaks at the age of 40-49, but two rural municipalities deviate from this pattern with an earlier peak. This paper adds to current knowledge on e-service diffusion with data on actual usage, based on age, gender, rural/urban areas, and service categories.