This paper provides a review of research in nature-based tourism in the Nordic region, discuss it from an international viewpoint and provide an outlook for the future research agenda. To do this, we analyze the Scandinavian Journal of Hospitality and Tourism for papers focusing on nature-based tourism from 2010 to 2020, as well as 29 key textbooks representing international scholarship within the last decade. We argue there has been an increase in the number of studies looking at nature-based tourism from the supply side, especially about destination development, lifestyle entrepreneurship and the role of guides. We also notice that many research questions are raised from practical needs, while more theoretically oriented research is rather limited. The international call for new, bold theoretical outlooks, the need to reimagine and fundamentally transform human-nature relationships towards sustainability and co-existence remains relevant for the Nordic context in the future.