Abstract:
Purpose- The study utilizes the unified theory of acceptance and use of technology (UTAUT) and the theory of behavioural finance to investigate young individuals’ initial trust in nonsovereign cryptocurrencies (NSCs). Research question- how do young individuals perceive the relationships between factors of UTAUT, behavioural finance factors, and initial trust, between initial trust and intension to use NSCs? Methodology and findings- The research process consists of four main parts as follows: (i) literature review is conducted to develop a theoretical framework, (ii) focus group interviews and previous studies are utilized to design a questionnaire. Thereafter, a sample of young individuals is selected due to various criteria. Finally, statistical is used. The findings shed light on the relationships between the studied factors, and several implications.